BetterFit Benefits

branding, graphic design

Client
BetterFit Benefits
Scope
Brand Adjustments, Color Palette, Business Card, Presentation, Typeface
Agency
Randall Holbrook Art & Design
Aaron May has been refining his brand for the past two years, and asked if I could help him nail it down to a distinctive voice and image. Deepening and neutralizing the BetterFit Benefits color palette added a sound foundation and richer contrast than the blue and red they were sporting, and polishing up the presentation required removing "half-image" gradients that were very distracting, images that looked like typical HR classroom-style presentation meetings, and adding friendlier images showing collaboration and 1-1 meetings.
betterfit benefits brand

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