Client
Flourish Retirement Coaches
Scope
Branding, Website, and Logo Design
Agency
Randall Holbrook Art & Design
Flourish Retirement Coaches is the brainchild of a retired pastor, estate attorney, and financial planner who merged decades of experience into a single mission: helping people prepare for retirement with purpose, clarity, and peace of mind. The business needed a brand and website that conveyed warmth, wisdom, and trust—without looking like a stuffy financial firm.
I developed a full visual identity, including a custom tree logo symbolizing growth, stability, and new beginnings. The color palette is calming and optimistic, anchored in earthy greens and soft neutrals. The typography and layout choices support a message of reassurance, while maintaining a modern, professional tone.
The WordPress site walks users through the firm’s unique coaching approach, from values-based planning to legacy preparation, all structured with user-friendly navigation and gentle calls to action. It’s an invitation—not a sales pitch—to engage in a thoughtful conversation about the next chapter of life.
Now Flourish has a brand and website that reflect its heart: wise guidance, rooted in integrity.
